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Finally, the Apprentice is here!

Monday, October 04, 2004

After 6 months of waiting, The Apprentice finally makes its' season premiere on Malaysia's TV3. The Apprentice is a 15-episode unscripted drama in which 16 candidates from all walks of life, including both Ivy League MBA graduates and street entrepreneurs with no college education, will endure rigorous tasks each week while living together. These contestant will face the challenges of living in close quarters and must compete sometimes humorous but always difficult job assignments and will be forced to think outside the box in order to outshine each other to get to the top.

The first episode shows the 16 candidates arrival to New York City and was rushed over to Trump Tower to meet with Donald Trump, the driving force of this series. After splitting the group into two teams of 8, Trump then issues the first task. Teams will be given time constraints for each task and they will be observed by either Trump himself or members of his staff at every moment along the way. At the conclusion of each task, the winning team will be granted a lavish reward but the losing team must report immediately to Trump's boardroom where one of them will be fired. Tasks each week will incorporate various aspects of business: sales, marketing, promotions, charities, real estate deals, finance, advertising pitches and facilities management. The big twist is that our teams are thrown out to the wolves of the New York business world with only a few days to complete incredibly difficult tasks, many of which have hundreds of thousands of dollars at stake. This is the ultimate corporate jungle where staying alive means using both street smarts and book smarts.

The winner of the competition, the true "apprentice" will be granted the dream job of a lifetime with The Trump Organization and a salary of $250,000. This reality show looks promising and it's fun to watch 16 smart and highly qualified reality characters match wits amongst themselves for a change. Sighh.. there goes my Saturday. :P Ohh yeah.. the best part of the show is the tag line.. "You're Fired!"


posted by Ivan, 5:19 pm


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