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Sydney Store Opening III

Thursday, June 19, 2008

So I've decided to drop by the new Apple store after work since there were chaos around the store at the official opening time. I was making my way to the store and it started pouring! When I go to the queue (around the block), I was surprise that it wasn't longer... thanks for the rain I guess.

I found it quite interesting that the Apple staff actually came out and handed umbrellas to us peasants waiting in line to get in. Waited around 8 minutes and I was at the front of the store! Here's the view of the Apple logo from where I was standing.

When I got through the entrance, I was greeted by a clapping, cheering, dancing mass of Apple staff giving high fives and handling out door gifts to the first 2,500.

Here's the view from the top.

On the ground level, there were 50 or 60 Mac books on display and I must say... it was packed! Like Wynyard station after work! Everyone is pretending to fiddling around the display units and I even saw one guy updating his facebook status!

Here's an Mac Air on display.

There's the Apple trademark glass staircase that leads to the second floor.

Here's where you find all your iPod goodness! From Nanos, Shuffles, Touchs to accessories

... and speakers!

Here's the Apple logo from the second floor.

On each end of the second floor, you can find the accessories section

and the software and books section:

On the third floor, you can find the famus Apple Genius Bar... where Apple expers answer how-to questions for Apple users and potential customers.

It seems that the Sydney Genius Bar is the biggest in the world.

I don't know what the big fuss is about. I reckon it's all hype! Besides the impressive glass exterior, the display inside looks like any other Apple section in Myer... only 20x bigger! I must say tough, the staff are fantastic! I still can't believe I had to queue up to get in... oh well, at least I got my complimentary T-Shirt ;)

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posted by Ivan, 8:53 pm


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