My twitter Updates

Sydney Apple Store Opening II

Thursday, June 19, 2008

Apple's Sydney store doesn't open to the public until 5pm, but there were curious onlookers, rude security contractors, police, and the media circus gathered around the glass windows of the new $15 million Sydney Apple Store.

Here's a shot from the opposite of Apple store. Notice the crowd at ground level. Barricades were all setup... making it hard to move around.

The Apple staff looking out from the inside. They were clapping, doing some mexican wave and cheering for the media outside.

Mexican Wave! :P

I've never seen so many reporters/cameras before in my life! No kidding! The queue for the media is as long as those waiting in line to get in... here's shot from the media line.

... and here's the queue of ppl waiting to get in... around the block! Madness! I thought of joining the queue, but when I found out that it goes around another block, I gave up!

... 5pm and the door opens! The first few hardcore Apple fans skips in... happily! Fans outside the line claps, camera flashes, staff cheered from the inside and the police barks at everyone who stops to get a photo to move along!

More shots of fans going into the store...

View from the front of fans going into the store... with security barking... SINGLE FILE! SINGLE FILE! Reminds me of those prison show as prisoners get into jail. :P

Happy Fan!

More shots of fans going into the store... HIIGHH FIIVEEE!~!!

Yup... Apple: Markerting Genius! Although it's the second biggest store in the world, after London... it's not enough to make Steve Jobs fly down for the opening. :P

I'll probably make a trip after work to the store... not sure I'll be able to get in with crowds like that!

Labels: ,

posted by Ivan, 3:29 pm


Apple gets great press for doing stuff like this. When I was in New York they once had a giant dance party with a DJ and booze in their downstairs auditorium. Anyway,I feel kinda goofy for posting this in your comments section, but I didn't know another way to get in touch with you. I’m a fan of your blog and I also work at a small internet start-up in Berkeley called Redux with a bunch of other (mostly) unshaven 20-something year old guys. We’re building a site that is focused on creating a community around discovery of videos and other media. The last couple of weeks I’ve been tasked with making a list of people that are articulate, enjoy sharing stuff and most importantly have a good eye for interesting content. In short we’re looking for founding community members to be folks who actually care about what's good.

As much fun as it has been to be paid to sift through funny video collections on the internet, eventually I have to actually contact these people like you to help us. I don’t really know how to phrase this-- but I think that you’d be a big help in shaping the site with your opinions and showing us how you use it.

If you would like to be a part of our big, happy, unshaven family you can find our site at

You'd be among the first handful of people we are showing this to. If you need any help getting set up with the site or if you have any questions you can email me back at this address ( We’re developing in a bubble of our own opinions, so I’d really like to hear what you think about the site.

commented by Anonymous Anonymous, 8/09/2008 02:24:00 am


Add a comment