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Hidden message behind Telekom's new logo

Tuesday, April 19, 2005

So, it's been almost a week since Telekom Malaysia 'rebranded' their identity to TM, and this of course came with a cost of almost RM8 mil to RM9 mil. Ouch!

What does the logo actually translates to? The new logo with the alphabets "TM" which symbolizes the Group identity comprises three vibrant and distinct colours of orange, blue and red drawing in synergies within the Group. Orange denotes the vibrancy as exhibited by our young multimedia subsidiary TM Net while the red draws upon the liberating identity of Celcom, TM's mobile arm. The letter "TM" together with these new colours projects the new image of the TM Group as an emphatic, bold, vibrant and passionate organisation. Ok, I actually took the time to do some investigating on my own.

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Yup, here is the new logo from the TM website.

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hmmm.. there seem to be something with the logo I can't figure out. I'll zoom in on this portion and investigate further.

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Using the old invert colour trick, the colour is inverted and yikes! sTreaMyx actually appears! Spooky..!

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There must be something else here.. I'll blur the image and wait.. there are 3 blur squares right below the bird-looking stripes.

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I'll sharpen it and.. it looks like $$$.

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Let's zoom out to get a clearer picture... So, we'll see the whole logo, sTreaMyx $$$?

From what I gather, it probably mean that TM means STREAMYX and with an inconsistent quality of service, users are just letting their $$$ fly away. :P

hahaha.. guess I have too much time on my hands.

Anyways, I reckon that RM8 mil- RM9 mil is a big waste of money for the 'rebranding' and TM should have just used the money to upgrade their systems or thier customer service personels. :P According to the press release, TM planed to develop its new brand identity and at the same time aspires to transform itself into a competitive global player. Well, we'll look and see...
posted by Ivan Choe, 12:25 am

9 Comments:

Have a few friends workign with Telekom. Will ask them to read your blog ;-)
commented by Blogger Adam, 4/19/2005 09:34:00 am

 

Yes I agree, it was a Totally Mad exercise in rebranding TM. What diefference does it make? The initials remain as TM.

It only gives the ad agency the last laugh, laughing all the way to the banks
commented by Blogger mwt, 4/19/2005 09:38:00 am

 

[adam] hahaha.. go ahead.. ;)

[mwt] yeah.. like i commented on the other blogs, new paint job but same house and same occupants. :P yeah.. i reckon.. i wonder which ad agency manages the telekon account.
commented by Blogger Ivan, 4/19/2005 01:16:00 pm

 

Rebranding??... just like ayam brand hah. Still can't accept their new logo... What a waste right.

For me, why not thy just maintain the old brand but upgrade thr current very bad service. Buy the new hardware & equip beside than just a new paint and coat. www.ninetnine.net
commented by Blogger 9T9, 4/19/2005 08:53:00 pm

 

did you really do that or you really unveiled the secret behind it all? fuiyoh..
We have contract work with TM, and believe me, they do spend money on improving their services. They hired us to improve one of their current system, so I can fairly say they're trying, at least on system upgrading point of view.

As for 'personnel' services, what do you expect from them? They work 4 1/2 days a week (the other half goes to a certain Friday event, and most of them don't work on Saturdays). Spend at least an hour a day in private moments with a certain higher being. Another hour on lunch, plus an hour or two for breakfast+tea. And a total of an hour for cigerrettes break.

So yeah, I guess they're trying.
commented by Anonymous I rather be remained anonymous, 4/22/2005 07:49:00 pm

 

[red] hahaha.. it's like the da vinci codee. someone's gonna uncover the secret sooner or later. ;)

[anonymous] looks like i gotta change my theory, new paint job, new furnitures, same occupants. :) yeah.. true.. at least they are trying.
commented by Blogger Ivan, 4/22/2005 10:54:00 pm

 

The change of name is to change the thinking about the old Telekom. So, now it is TM. It's different.
commented by Anonymous Anonymous, 5/21/2005 04:48:00 pm

 

The change of name is to change the thinking about the old Telekom. So, now it is TM. It's different.
commented by Anonymous Anonymous, 5/21/2005 04:48:00 pm

 

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