My twitter Updates
Equation of the Day: New Qantas logo
Tuesday, July 24, 2007
![](http://img.photobucket.com/albums/v373/ivanchoe/ivan4.jpg)
The logo was adapted to fit the tail of the new A380 aircraft, as well as to reflect the airline's contemporary design focus.
It seems Qantas wasted up to AUD $100 million changing the logo on its fleet for what some described as an inelegant design.
![](http://img.photobucket.com/albums/v373/ivanchoe/qantas.jpg)
Design agency Hulsbosch has spent 18 months working on the new kangaroo but even before its unveiling the logo has come in for a hammering from design and advertising experts, with one executive likening the new logo to a pterodactyl and the comic kangaroo from the Warner Brothers cartoons of the 1950s.
For me, it looks like the logo hasn't been redesigned at all... just a little bit more aerodynamic that's it. For AUD $100 million, one would expect much more! hmm.. maybe it's time for a career change eh? ;)
2 Comments:
You have a sexy face...that picture makes me want to do strange things to you.
commented by
Crocus NZA, 7/25/2007 12:23:00 am
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Hahaha... you're a funny man Mr Chan!